dashboard page template for tableau on Google Google Google Ads Campaign Performance Evolution data visualization dataviz

 

Presentation

This dashboard page helps your to visualize the LifeCycle of your marketing campaigns on Google Ads.

You have one row per Campaign.

The background blue bar represent the length of the campaign.

Each bubble size is defined by the weekly number of Total Clicks generated by the campaign, and the color is driven by the CPC (Cost per Click).

 

Filter your data

This data visualization comes with four top filters:

In your Google Ads dashboard, you will be able to filter on:

  • Ad Distribution NetworkThe networks used to deliver your ads (Content, Search, Search Partners...) [Advertising - ga:adDistributionNetwork]
  • CampaignCampaign [Advertising - ga:campaign]
  • Ad GroupThe name of your AdWords ad group [Advertising - ga:adGroup]
  • KeywordTraffic Source [Acquisition - ga:sourceMedium]

Other DataViz in "Google Ads" Pack

Home

Google Ads Home

Google Ads Home
Google Ads Home Google Ads Home
Get a Home Page for your Google Ads dashboard

Cockpit

Google Ads Cockpit

Google Ads Cockpit
Google Ads Cockpit Google Ads Cockpit
get a clear picture on the performance of your digital marketing campaigns and ads (Impressions, Clicks, Cost, Cost per Click, CTR...): Do we increase Awareness? Do we develop Engagement? How efficient are our marketing investments? What are the most efficient keywords? What is the performance of our top Campaings?

Google Ads Top Performers

Google Ads Top Performers
Google Ads Top Performers Google Ads Top Performers
Get an instant understanding of your top Google Ads performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD) Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Campaign Performance

Top Keywords

Top Keywords
Top Keywords Top Keywords
What are our most efficient keywords?

Campaign Performance Evolution

Campaign Performance Evolution
Campaign Performance Evolution Campaign Performance Evolution
Visualize the life cycle of your campaigns: Total Clicks and relative Costs

Behavioral Analytics

Google Ads Adhoc Analysis

Google Ads Adhoc Analysis
Google Ads Adhoc Analysis Google Ads Adhoc Analysis
Perform simple ad-hoc analysis on your Google Ads data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

Other Dashboard Templates