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Presentation

This dashboard page helps your to visualize the LifeCycle of your marketing campaigns on Google Ads.

You have one row per Campaign.

The background blue bar represent the length of the campaign.

Each bubble size is defined by the weekly number of Total Clicks generated by the campaign, and the color is driven by the CPC (Cost per Click).

 

Filter your data

This data visualization comes with four top filters:

In your Google Ads dashboard, you will be able to filter on:

  • Ad Distribution NetworkThe networks used to deliver your ads (Content, Search, Search Partners...) [Advertising - ga:adDistributionNetwork]
  • CampaignCampaign [Advertising - ga:campaign]
  • Ad GroupThe name of your AdWords ad group [Advertising - ga:adGroup]
  • KeywordTraffic Source [Acquisition - ga:sourceMedium]

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