This dashboard page shows the Customer Lifetime Value (CLV or LTV).
At the top, you can see the evolution of Customer Lifetime Value across months since each customer first sales transactions. It is computed dividing the running total turnover by the total number of customers.
At the bottom, you can see the relative number of active clients.
At the top left of the panel, you can select if you want to look at the CLTV by Turnover or by Sales Margin.
Filter your data
This data visualization comes with four top filters that allows to focus on what really matters.
In your Sales (LV) dashboard, you will be able to filter on:
- CustomerMap here the name of your customer
- CountryThe country to which the sale is associated: it can be the country of the sales organization or the country of the customer
- Product GroupThe way you regroup sales: business line, product category…
- SalesRepSales Unit, SalesRep, Business Line…