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In your Sales dashboard, you will be able to analyze the following KPIs:
- Turnover Sum of Sales amount
- Turnover (Target) Sum of Sales target amount
- Total Sales Margin Sum of Sales Margin
- Sales Margin % Total Sales Margin / Turnover (expressed in %)
- Total Sales Costs Turnover minus Total Sales Margin (expressed in currency)
- Sales Costs % Total Sales Costs / Turnover (expressed in %)
- Total Sold Quantity Sum of Sales quantity
- Distinct Items Sold # Number of distinct items sold over the period (catalog depth)
- Average Selling Price Turnover / Total Sold Quantity (expressed in currency)
- Active Customers # Number of distinct customers having a sales transaction over the period
- Turnover per Customer Turnover / Number of Customers (expressed in currency)
- New Customers # Number of distinct NEW customers (first sales transaction over the period)
- (+ any KPI you want to add to your Sales dashboard)