Presentation
Definition of Customer Lifetime Value
The Customer Lifetime Value is a prediction of all the value (margin or revenues) you will derive from the entire relationship with a customer.
The Customer Lifetime Value for Year "N" is computed as follows:
[Customer Lifetime Value Year "N-1"]
Plus
([Revenues in Year "N" for Customers with at least "N" years since registration]
Divided by
[Customers with at least "N" years since registration])
More details on "Customer Lifetime Value" here.
Dashboard page
This dashboard page is composed of two sections:
- LTV by Cohort
- Cumulated Turnover/Margin by Cohort
For both sections, you can select whether you want to see the LTV based on Total Revenues or Total Margin.
LTV by Cohort
This DataViz shows the evolution of the Customer Lifetime Value by Cohort.
There is one row per cohort (year of client registration).
For each cohort, you can see the evolution of LTV across lifetime years.
Cumulated Turnover/Margin by Cohort
This DataViz shows a detailed analysis of your cohorts (at month or quarter level) and see how your LTV evolves.
There is one line per LTV period. A selector at the top right allows you to switch from LTV at month level to LTV at year level.
Filter your data
This data visualization comes with four top filters:
In your Digital Strategy dashboard, you will be able to filter on:
- CountryClient Country
- Marketing SourceMarketing Source
- Filter 1Attribute your want to use as top filter #1
- Filter 2Attribute your want to use as top filter #2
