Presentation
This dashboard page allows ah-doc analysis on your Online Sales & Marketing data set.
This page shows the performance of the KPI you selected, split by the dimension you selected.
It is composed of three main sections:
- Trends Analysis
- Distribution Analysis
- Pareto Analysis
Trends Analysis
Visualize the evolution of you KPI across time.
Distribution Analysis
Visualize your KPI split by the dimension you selected.
Pareto Analysis
80/20 pareto analysis.
Select KPI
'Select KPI' selector allows you to easily switch from one KPI to another, so you can analyze your data from any point of view.
The list of available KPIs is defined during the configuration of your dashboard in LinPack.
In your Online Sales & Marketing dashboard, you will be able to select the following KPIs:
- Total Revenues Sum of Revenues
- Total Margin Sum of Sales Margin
- Margin % Total Sales Margin / Total Revenues (expressed in %)
- Total Sales Costs Total Revenues minus Total Sales Margin (expressed in currency)
- Sales Costs % Total Sales Costs / Total Revenues (expressed in %)
- Total Sales Quantity Sum of Sales quantity
- Distinct Items Sold # Number of distinct items sold over the period (catalog depth)
- Average Selling Price Total Revenues / Total Sales Quantity (expressed in currency)
- Active Clients # Number of distinct clients having a sales transaction over the period
- Client Lifetime Customer Lifetime: Average number of years between customers first and last purchase
- Revenues per Client Total Revenues / Number of Clients (expressed in currency)
- New Active Clients # Number of distinct NEW clients (first sales transaction over the period)
- Total Marketing Cost Total marketing costs
- Mktg Profitability (as-of-date) Margin - Marketing Cost (expressed in currency)
- Mktg Profitability (as-of-date) % Actual Profitability divided by Marketing Costs (expressed in %)
- (+ any KPI you want to add to your Online Sales & Marketing dashboard)
Select Dimension
'Select Dimension' selector allows you to easily switch from one dimension (analytical axis) to another, so you can analyze your data from any point of view.
The list of available dimensions is defined during the configuration of your dashboard in LinPack.
In your Online Sales & Marketing dashboard, you will be able to select the following dimensions:
- DateWhen the sales happened
- ClientName/Identifier of the Client
- Client Registration DateWhen the client registered / When the marketing costs took place
- ProductThe item which is actually sold: product, service…
- Marketing SourceMarketing Source
Filter on Date
This data visualization comes with a filter on the Date value. This feature enables you to focus on the period you are interested in.
You can filter dates at multiple levels: Day, Week, Month, Quarter or Year.
Filter your data
This data visualization comes with four top filters:
In your Online Sales & Marketing dashboard, you will be able to filter on:
- Marketing SourceMarketing Source
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