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In your Digital Strategy dashboard, you will be able to analyze the following KPIs:
- Total Revenues Sum of Revenues
- Total Margin Sum of Sales Margin
- Margin % Total Sales Margin / Total Revenues (expressed in %)
- Total Sales Costs Total Revenues minus Total Sales Margin (expressed in currency)
- Sales Costs % Total Sales Costs / Total Revenues (expressed in %)
- Total Sold Quantity Sum of Sales quantity
- Distinct Items Sold # Number of distinct items sold over the period (catalog depth)
- Average Selling Price Total Revenues / Total Sold Quantity (expressed in currency)
- Active Clients # Number of distinct clients having a sales transaction over the period
- Revenues per Client Turnover / Number of Clients (expressed in currency)
- New Active Clients # Number of distinct NEW clients (first sales transaction over the period)
- Total Marketing Costs Total marketing costs
- (+ any KPI you want to add to your Digital Strategy dashboard)