dashboard page template for tableau on Sales e-Commerce Online Sales & Marketing Marketing Profitability data visualization dataviz

 

Presentation

This dashboard page shows the evolution of the efficiency of your marketing campaign across month (based on client registration date).

 

At the top, the first area chart shows the evolution of Total Marketing Costs.

Below, you can see how many clients have been registered during the same period.

The gray/red  bar shows the evolution of the cost to acquire a client ("Marketing Costs" divided by "Registered Clients").

On the fourth line, you can see the evolution of expected Revenues across months ("Registered Clients" * "Theorical Lifetime value": to be input at the top left of the panel). The black line showing the actual revenue by (client registration) month.

Finally, the fifth line, shows the expected and actual profitability of your marketing investments.

 

Other DataViz in "Online Sales & Marketing" Pack

Home

Online Sales & Marketing Home

Online Sales & Marketing Home
Online Sales & Marketing Home Online Sales & Marketing Home
Get a Home Page for your Online Sales & Marketing dashboard

Cockpit

eCommerce Sales Cockpit

eCommerce Sales Cockpit
eCommerce Sales Cockpit eCommerce Sales Cockpit
Get a clear picture on your eCommerce performance (sales and marketing efficiency): What are our Revenues? Which Products generate the most revenues? What is the performance of our marketing investments? What are our top Marketing Sources?

Online Sales & Marketing Top KPIs Breakdown

Online Sales & Marketing Top KPIs Breakdown
Online Sales & Marketing Top KPIs Breakdown Online Sales & Marketing Top KPIs Breakdown
Get a transverse view on your top 6 Online Sales & Marketing KPIs, split by the dimension of your choice

Online Sales & Marketing Top KPIs Trends

Online Sales & Marketing Top KPIs Trends
Online Sales & Marketing Top KPIs Trends Online Sales & Marketing Top KPIs Trends
Visualize how your Online Sales & Marketing KPIs are evolving (Month-to-Date, Year-to-Date)

Campaign Performance

Marketing Profitability

Marketing Profitability
Marketing Profitability Marketing Profitability
Visualize the efficiency of your marketing investments

Sales Analytics

Customer Insight

Customer Insight
Customer Insight Customer Insight
Better understand your customer base (Customer Acquisition, Customer Profitability): How many active customers do we have? What about our ability to acquire news customers? Who are our top customers? What does our customer base look like?

Client Acquisition

Client Acquisition
Client Acquisition Client Acquisition
Visualize the evolution of your new registered clients

Customer Lifetime Value & Churn Rate

Customer Lifetime Value & Churn Rate
Customer Lifetime Value & Churn Rate Customer Lifetime Value & Churn Rate
Predict of the revenues and profit attributed to the entire future relationship with a customer. Customer lifetime value can also be defined as the monetary value of a customer relationship.

LTV Evolution

LTV Evolution
LTV Evolution LTV Evolution
Analysis of your customer TLV - Lifetime Value by cohort (= year of customer registration on your portal)

Active Customers Evolution by Cohort

Active Customers Evolution by Cohort
Active Customers Evolution by Cohort Active Customers Evolution by Cohort
Visualize the evolution of active customers across lifetime, split by cohort

Behavioral Analytics

Online Sales & Marketing Adhoc Analysis

Online Sales & Marketing Adhoc Analysis
Online Sales & Marketing Adhoc Analysis Online Sales & Marketing Adhoc Analysis
Perform simple ad-hoc analysis on your Online Sales & Marketing data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

Other Dashboard Templates