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Presentation

This dashboard page shows the evolution of the efficiency of your marketing campaign across month (based on client registration date).

 

At the top, the first area chart shows the evolution of Total Marketing Costs.

Below, you can see how many clients have been registered during the same period.

The gray/red  bar shows the evolution of the cost to acquire a client ("Marketing Costs" divided by "Registered Clients").

On the fourth line, you can see the evolution of expected Revenues across months ("Registered Clients" * "Theorical Lifetime value": to be input at the top left of the panel). The black line showing the actual revenue by (client registration) month.

Finally, the fifth line, shows the expected and actual profitability of your marketing investments.

 

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