dashboard page template for tableau on Sales e-Commerce Online Sales & Marketing eCommerce Sales Cockpit data visualization dataviz

 

Presentation

This cockpit provides an overview of your performance, from four angles.

  • Actual Revenues
  • Marketing Investments
  • Top Products
  • Top Sources

 

Actual Revenues

This section shows the performance of the following KPIs:

 

Marketing Investments

This section shows the performance of the following KPIs:

  • Total Marketing Costs
  • Registered Clients
  • Marketing  Profitability % (as-of-date)

 

Top Products

This section shows the performance of your top Products (sorted by Total Revenues, for current period).

For each Product, you can see the performance of:

 

Top Sources

This section shows the performance of your top Sources (sorted by Total Marketing Costs, for current period).

For each Source, you can see the performance of:

  • Total Marketing Costs
  • Registered Clients
  • Marketing  Profitability % (as-of-date)

 

Select Current Period

'Current Month' and 'Current Year' selectors allow you to easily select what is the period (month and year) you want to analyze.

 

Select Performance Scope

'Performance Scope' selector allows you to easily switch from one type of Performance Analysis to another.

Just pick-up what you want to analyze:

There are five types of Performance Analysis available:

  • Current Month vs Previous Month (e.g. if you selected Nov-2017 as being your current month, you will analyze Nov-2017 vs Nov-2016)
  • Current Month vs Same Month, Previous Year (e.g. if you selected Nov-2017 as being your current month, you will analyze Nov-2017 vs Oct-2017)
  • Current Month: Actual vs Target  (e.g. if you selected Nov-2017 as being your current month, you will analyze Actual Nov-2017 vs Target Nov-2017)
  • Year-to-Date: Current Year vs Previous Year (e.g. if you selected Nov-2017 as being your current month, you will analyze YTD Nov-2017 vs YTD Nov-2016)
  • Year-to-Date: Actual vs Target  (e.g. if you selected Nov-2017 as being your current month, you will analyze Actual YTD Nov-2017 vs Target YTD Nov-2017)

Note: 'Current Month: Actual vs Target' and 'Year-to-Date: Actual vs Target' are only available in the list if at least one of your KPIs is defined as having a related Target.

 

Filter your data

This data visualization comes with four top filters:

In your Online Sales & Marketing dashboard, you will be able to filter on:

  • Marketing SourceMarketing Source

 

How to read a KPI Card

This DataViz shows the performance of a given KPI.

It combines three components.

  • In the foreground, you can see the KPI name, its value and a symbol that indicates whether the KPI is above or under the reference (the reference is defined by the chosen value in the Performance Scope selector). This first component is colored depending on the evaluation.
  • In the background, an area chart shows the monthly evolution of the KPI across the last 24 months based on the selected period.
  • Below the chart, the variance in % vs the reference is displayed.

Other DataViz in "Online Sales & Marketing" Pack

Home

Online Sales & Marketing Home

Online Sales & Marketing Home
Online Sales & Marketing Home Online Sales & Marketing Home
Get a Home Page for your Online Sales & Marketing dashboard

Cockpit

eCommerce Sales Cockpit

eCommerce Sales Cockpit
eCommerce Sales Cockpit eCommerce Sales Cockpit
Get a clear picture on your eCommerce performance (sales and marketing efficiency): What are our Revenues? Which Products generate the most revenues? What is the performance of our marketing investments? What are our top Marketing Sources?

Online Sales & Marketing Top KPIs Breakdown

Online Sales & Marketing Top KPIs Breakdown
Online Sales & Marketing Top KPIs Breakdown Online Sales & Marketing Top KPIs Breakdown
Get a transverse view on your top 6 Online Sales & Marketing KPIs, split by the dimension of your choice

Online Sales & Marketing Top KPIs Trends

Online Sales & Marketing Top KPIs Trends
Online Sales & Marketing Top KPIs Trends Online Sales & Marketing Top KPIs Trends
Visualize how your Online Sales & Marketing KPIs are evolving (Month-to-Date, Year-to-Date)

Campaign Performance

Marketing Profitability

Marketing Profitability
Marketing Profitability Marketing Profitability
Visualize the efficiency of your marketing investments

Sales Analytics

Customer Insight

Customer Insight
Customer Insight Customer Insight
Better understand your customer base (Customer Acquisition, Customer Profitability): How many active customers do we have? What about our ability to acquire news customers? Who are our top customers? What does our customer base look like?

Client Acquisition

Client Acquisition
Client Acquisition Client Acquisition
Visualize the evolution of your new registered clients

Customer Lifetime Value & Churn Rate

Customer Lifetime Value & Churn Rate
Customer Lifetime Value & Churn Rate Customer Lifetime Value & Churn Rate
Predict of the revenues and profit attributed to the entire future relationship with a customer. Customer lifetime value can also be defined as the monetary value of a customer relationship.

LTV Evolution

LTV Evolution
LTV Evolution LTV Evolution
Analysis of your customer TLV - Lifetime Value by cohort (= year of customer registration on your portal)

Active Customers Evolution by Cohort

Active Customers Evolution by Cohort
Active Customers Evolution by Cohort Active Customers Evolution by Cohort
Visualize the evolution of active customers across lifetime, split by cohort

Behavioral Analytics

Online Sales & Marketing Adhoc Analysis

Online Sales & Marketing Adhoc Analysis
Online Sales & Marketing Adhoc Analysis Online Sales & Marketing Adhoc Analysis
Perform simple ad-hoc analysis on your Online Sales & Marketing data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

Other Dashboard Templates