dashboard page template for tableau on Twitter Twitter Twitter Ads Twitter Ads Adhoc Analysis data visualization dataviz

 

Presentation

This dashboard page allows ah-doc analysis on your Twitter Ads data set.

This page shows the performance of the KPI you selected, split by the dimension you selected.

It is composed of three main sections:

  • Trends Analysis
  • Distribution Analysis
  • Pareto Analysis

 

Trends Analysis

Visualize the evolution of you KPI across time.

 

Distribution Analysis

Visualize your KPI split by the dimension you selected.

 

Pareto Analysis

80/20 pareto analysis.

 

 

Select KPI

'Select KPI' selector allows you to easily switch from one KPI to another, so you can analyze your data from any point of view.

The list of available KPIs is defined during the configuration of your dashboard in LinPack.

In your Twitter Ads dashboard, you will be able to select the following KPIs:

 

Select Dimension

'Select Dimension' selector allows you to easily switch from one dimension (analytical axis) to another, so you can analyze your data from any point of view.

The list of available dimensions is defined during the configuration of your dashboard in LinPack.

In your Twitter Ads dashboard, you will be able to select the following dimensions:

  • PeriodPeriod Date
  • Ad Group NameAd Group Name
  • Tweet TextTweet Text
  • Campaign NameCampaign Name
  • Tweet StatusTweet Status: Running, Paused...

 

Filter on Date

This data visualization comes with a filter on the Date value. This feature enables you to focus on the period you are interested in.

You can filter dates at multiple levels: Day, Week, Month, Quarter or Year.

 

Filter your data

This data visualization comes with four top filters:

In your Twitter Ads dashboard, you will be able to filter on:

  • Ad Group NameAd Group Name
  • Tweet TextTweet Text
  • Campaign NameCampaign Name
  • Tweet StatusTweet Status: Running, Paused...

Other DataViz in "Twitter Ads" Pack

Home

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Cockpit

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Get an overview on the performance of your Twitter Ads campaigns

Twitter Ads Top Performers

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Get an instant understanding of your top Twitter Ads performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

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Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Campaign Performance

Twitter Ads: 1 - Awareness

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Visualize your efficiency in developing brand awareness on Twitter

Twitter Ads: 2 - Engagement

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Visualize your efficiency in engaging with your target audience on Twitter

Twitter Ads: 3 - Conversion

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Visualize your efficiency in converting your ads to actual business on Twitter

Twitter Ads Investment Efficiency

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Visualize the efficiency of your investment on Twitter Ads

Historical Performance

Historical Performance
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Visualize how the performance of your Twitter Ads campaigns evolve across time

Behavioral Analytics

Twitter Ads Adhoc Analysis

Twitter Ads Adhoc Analysis
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Perform simple ad-hoc analysis on your Twitter Ads data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

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