dashboard page template for tableau on Digital & Social Media Twitter Twitter Ads Twitter Ads: 2 - Engagement data visualization dataviz

 

Presentation

This dashboard page shows the ability of your Twitter Ads to create engagement with your audience.

The KPIs are split between Volume, Cost and Efficiency

 

Volume

The volume is shown through:

At the top, you can see the overall performance of those two KPIs.

At the bottom, you can visualize their performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

For Total Tweet Interactions, you can visualize the split by:

  • Follows
  • Tweet Likes
  • Tweet Replies
  • Retweets

 

Cost

The cost is shown through:

At the top, you can see the overall performance of those two KPIs.

At the bottom, you can visualize their performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

 

Efficiency

At the top, you can visualize the overall CTR (Click-Through-Rate)

At the bottom, you can visualize CTR (Click-Through-Rate) performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

 

Filter on Date

This data visualization comes with a filter on the Date value. This feature enables you to focus on the period you are interested in.

You can filter dates at multiple levels: Day, Week, Month, Quarter or Year.

 

Filter your data

This data visualization comes with four top filters:

In your Twitter Ads dashboard, you will be able to filter on:

  • Ad Group NameAd Group Name
  • Tweet TextTweet Text
  • Campaign NameCampaign Name
  • Tweet StatusTweet Status: Running, Paused...

Other DataViz in "Twitter Ads" Pack

Home

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Cockpit

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Get an overview on the performance of your Twitter Ads campaigns

Twitter Ads Top Performers

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Get an instant understanding of your top Twitter Ads performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

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Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Campaign Performance

Twitter Ads: 1 - Awareness

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Visualize your efficiency in developing brand awareness on Twitter

Twitter Ads: 2 - Engagement

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Visualize your efficiency in engaging with your target audience on Twitter

Twitter Ads: 3 - Conversion

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Twitter Ads Investment Efficiency

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Visualize the efficiency of your investment on Twitter Ads

Historical Performance

Historical Performance
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Visualize how the performance of your Twitter Ads campaigns evolve across time

Behavioral Analytics

Twitter Ads Adhoc Analysis

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Perform simple ad-hoc analysis on your Twitter Ads data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

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