/uploads/galerie/000264/Twitter Ads Engagement.PNG

 

Presentation

This dashboard page shows the ability of your Twitter Ads to create engagement with your audience.

The KPIs are split between Volume, Cost and Efficiency

 

Volume

The volume is shown through:

At the top, you can see the overall performance of those two KPIs.

At the bottom, you can visualize their performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

For Total Tweet Interactions, you can visualize the split by:

  • Follows
  • Tweet Likes
  • Tweet Replies
  • Retweets

 

Cost

The cost is shown through:

At the top, you can see the overall performance of those two KPIs.

At the bottom, you can visualize their performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

 

Efficiency

At the top, you can visualize the overall CTR (Click-Through-Rate)

At the bottom, you can visualize CTR (Click-Through-Rate) performance for your top campaigns:

  • Evolution over the last 12 months (line chart)
  • Value for the current period (horizontal bar chart)

 

Filter on Date

This data visualization comes with a filter on the Date value. This feature enables you to focus on the period you are interested in.

You can filter dates at multiple levels: Day, Week, Month, Quarter or Year.

 

Filter your data

This data visualization comes with four top filters:

In your Twitter Ads dashboard, you will be able to filter on:

  • Ad Group NameAd Group Name
  • Tweet TextTweet Text
  • Campaign NameCampaign Name
  • Tweet StatusTweet Status: Running, Paused...

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Campaign Performance

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Behavioral Analytics

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Trends Analytics

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Distribution Analytics

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Twitter Ads Pareto Analysis

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