dashboard template for tableau on Marketing Digital Marketing Email Marketing Campaigns cockpit

Required Attributes

To get your Email Marketing Campaigns dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):

  • string
    Campaign Campaign
  • date
    Date Sent Reference date (Date used for time-series analysis)
  • numeric
    Nb Sent Emails Number of sent emails
  • numeric
    Nb Delivered Emails Number of delivered emails
  • numeric
    Unique Open Number of opened emails
  • numeric
    Unique Clicks Number of clicks
  • numeric
    Unsubscribe Clicks Number of unsubscribe clicks

KPIs

Your Email Marketing Campaigns dashboard will contain 11 KPIs

Dashboard Pages & Data Visualizations

Your Email Marketing Campaigns dashboard will contain 6 pages

Home

Email Marketing Campaigns Home

Email Marketing Campaigns Home
Email Marketing Campaigns HomeEmail Marketing Campaigns Home
Get a Home Page for your Email Marketing Campaigns dashboard

Cockpit

Email Marketing Campaigns - Cockpit

Email Marketing Campaigns - Cockpit
Email Marketing Campaigns - CockpitEmail Marketing Campaigns - Cockpit
This dashboard allows you to better understand the efficiency of your email marketing campaigns.

Campaign Performance

Email Marketing Campaigns - Performance Trend

Email Marketing Campaigns - Performance Trend
Email Marketing Campaigns - Performance TrendEmail Marketing Campaigns - Performance Trend
This dashboard page shows the main Campaigns indicators historical performance.

Email Marketing Campaigns - KPI Breakdown by Campaign

Email Marketing Campaigns - KPI Breakdown by Campaign
Email Marketing Campaigns - KPI Breakdown by CampaignEmail Marketing Campaigns - KPI Breakdown by Campaign

Trends Analytics

Email Marketing Campaigns Trends Analysis

Email Marketing Campaigns Trends Analysis
Email Marketing Campaigns Trends AnalysisEmail Marketing Campaigns Trends Analysis
Visualize the evolution of any of your Email Marketing Campaigns KPIs: Trends, Performance & Year over Year

Distribution Analytics

Email Marketing Campaigns Segmentation & Pareto Analysis

Email Marketing Campaigns Segmentation & Pareto Analysis
Email Marketing Campaigns Segmentation & Pareto AnalysisEmail Marketing Campaigns Segmentation & Pareto Analysis
Visualize the value of any of your Email Marketing Campaigns KPIs, split by the dimension you selected (market share & pareto analysis)

Creating your EMAIL MARKETING CAMPAIGNS dashboard Step-by-Step

You want to get a clear understanding on your Email Marketing Campaigns results? You want to build a Tableau dashboard to better understand your Email Marketing Campaigns data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Email Marketing Campaigns data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Email Marketing Campaigns data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • string
    Campaign Campaign
  • date
    Date Sent Reference date (Date used for time-series analysis)
  • numeric
    Nb Sent Emails Number of sent emails
  • numeric
    Nb Delivered Emails Number of delivered emails
  • numeric
    Unique Open Number of opened emails
  • numeric
    Unique Clicks Number of clicks
  • numeric
    Unsubscribe Clicks Number of unsubscribe clicks

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Email Marketing Campaigns' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Email Marketing Campaigns dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Email Marketing Campaigns dashboard is now ready to be used or customized!


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