Templates > Digital & Social Media > Facebook > Facebook Ads

The template attribute Your workbook attribute

Period Period Report Start Date

Campaign Name Campaign Name Campaign Name

Ad Set Name Ad Set Name Ad Set Name

Ad Name Ad Name Ad Name

Cost Cost The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule

Impressions Impressions The number of times that your adverts were on-screen

Reach Reach The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.

Link Clicks Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook

Page Likes Page Likes The number of likes of your Facebook Page attributed to your ads

Post Shares Post Shares The number of shares of your adverts. People can share your adverts or posts on their own or friends' Timelines, in groups and on their own Pages.

Post Comments Post Comments The number of comments on your adverts

Post Reactions Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.

Website Leads Website Leads The number of lead events tracked by the pixel on your website and attributed to your adverts

Website Purchases Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your adverts

Website Purchases Conversion Value Website Purchases Conversion Value The total value of website purchases for products belonging to a catalogue segment used in a campaign