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Detailed presentation of the FACEBOOK ADS dashboard

Your FACEBOOK ADS dashboard will contain 27 KPIs

and 11 dashboard pages

Home

Facebook Ads Home

Facebook Ads Home
Facebook Ads HomeFacebook Ads Home
Get a Home Page for your Facebook Ads dashboard

Cockpit

Facebook Ads Cockpit

Facebook Ads Cockpit
Facebook Ads CockpitFacebook Ads Cockpit
Get an overview on the performance of your Facebook Ads campaigns

Facebook Ads Top Performers

Facebook Ads Top Performers
Facebook Ads Top PerformersFacebook Ads Top Performers
Get an instant understanding of your top Facebook Ads performers

Top 4 KPIs Trends (MTD/YTD)

Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Campaign Performance

Facebook Ads Campaign Performance

Facebook Ads Campaign Performance
Facebook Ads Campaign PerformanceFacebook Ads Campaign Performance
Get an overview of the performance of each Facebook Ads camapign

Facebook Ads: 1 - Awareness

Facebook Ads: 1 - Awareness
Facebook Ads: 1 - AwarenessFacebook Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Facebook

Facebook Ads: 2 - Engagement

Facebook Ads: 2 - Engagement
Facebook Ads: 2 - EngagementFacebook Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Facebook

Facebook Ads: 3 - Conversion

Facebook Ads: 3 - Conversion
Facebook Ads: 3 - ConversionFacebook Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Facebook

Facebook Ads Investment Efficiency

Facebook Ads Investment Efficiency
Facebook Ads Investment EfficiencyFacebook Ads Investment Efficiency
Visualize the efficiency of your investment on Facebook Ads

Facebook Ads Digital Impact

Facebook Ads Digital Impact
Facebook Ads Digital ImpactFacebook Ads Digital Impact
Visualize how the performance of your Facebook Ads campaigns evolves across time

Behavioral Analytics

Facebook Ads Adhoc Analysis

Facebook Ads Adhoc Analysis
Facebook Ads Adhoc AnalysisFacebook Ads Adhoc Analysis
Perform simple ad-hoc analysis on your Facebook Ads data set: analyze any of your KPIs across any dimension

Creating your FACEBOOK ADS dashboard Step-by-Step

You want to get a clear understanding on your Facebook Ads results? You want to build a Tableau dashboard to better understand your Facebook Ads data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Facebook Ads data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Facebook Ads data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Period Report Start Date (Date used for time-series analysis)
  • string
    Campaign Name Campaign Name
  • string
    Ad Set Name Ad Set Name
  • string
    Ad Name Ad Name
  • numeric
    Cost The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule
  • numeric
    Impressions The number of times that your adverts were on-screen
  • numeric
    Reach The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
  • numeric
    Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
  • numeric
    Page Likes The number of likes of your Facebook Page attributed to your ads
  • numeric
    Post Shares The number of shares of your adverts. People can share your adverts or posts on their own or friends' Timelines, in groups and on their own Pages.
  • numeric
    Post Comments The number of comments on your adverts
  • numeric
    Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
  • numeric
    Website Leads The number of lead events tracked by the pixel on your website and attributed to your adverts
  • numeric
    Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your adverts
  • numeric
    Website Purchases Conversion Value The total value of website purchases for products belonging to a catalogue segment used in a campaign

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Facebook Ads' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Facebook Ads dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Facebook Ads dashboard is now ready to be used or customized!


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