/uploads/galerie/000253/Facebook Ads Cockpit.PNG

Detailed presentation of the FACEBOOK ADS dashboard

Your FACEBOOK ADS dashboard will contain 27 KPIs

and 16 dashboard pages

Home

Facebook Ads Home

Facebook Ads Home
Facebook Ads HomeFacebook Ads Home
Get a Home Page for your Facebook Ads dashboard

Cockpit

Facebook Ads Cockpit

Facebook Ads Cockpit
Facebook Ads CockpitFacebook Ads Cockpit
Get an overview on the performance of your Facebook Ads campaigns

Facebook Ads Top KPIs Breakdown

Facebook Ads Top KPIs Breakdown
Facebook Ads Top KPIs BreakdownFacebook Ads Top KPIs Breakdown
Get a transverse view on your top 6 Facebook Ads KPIs, split by the dimension of your choice

Facebook Ads Top KPIs Evolution

Facebook Ads Top KPIs Evolution
Facebook Ads Top KPIs EvolutionFacebook Ads Top KPIs Evolution
Visualize how your Facebook Ads KPIs are evolving (Month-to-Date, Year-to-Date)

Facebook Ads Performance Cockpit

Facebook Ads Performance Cockpit
Facebook Ads Performance CockpitFacebook Ads Performance Cockpit
Visualize the performance on your top 4 Facebook Ads KPIs, how this performance evolves over time and who contributes to this performance

Facebook Ads Top Contributors (6 KPIs)

Facebook Ads Top Contributors (6 KPIs)
Facebook Ads Top Contributors (6 KPIs)Facebook Ads Top Contributors (6 KPIs)
Instant overview of your Facebook Ads top 6 KPIs split by the dimension you selected.

Campaign Performance

Facebook Ads Campaign Performance

Facebook Ads Campaign Performance
Facebook Ads Campaign PerformanceFacebook Ads Campaign Performance
Get an overview of the performance of each Facebook Ads camapign

Facebook Ads: 1 - Awareness

Facebook Ads: 1 - Awareness
Facebook Ads: 1 - AwarenessFacebook Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Facebook

Facebook Ads: 2 - Engagement

Facebook Ads: 2 - Engagement
Facebook Ads: 2 - EngagementFacebook Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Facebook

Facebook Ads: 3 - Conversion

Facebook Ads: 3 - Conversion
Facebook Ads: 3 - ConversionFacebook Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Facebook

Facebook Ads Investment Efficiency

Facebook Ads Investment Efficiency
Facebook Ads Investment EfficiencyFacebook Ads Investment Efficiency
Visualize the efficiency of your investment on Facebook Ads

Facebook Ads Digital Impact

Facebook Ads Digital Impact
Facebook Ads Digital ImpactFacebook Ads Digital Impact
Visualize how the performance of your Facebook Ads campaigns evolves across time

Behavioral Analytics

Facebook Ads KPI Performance

Facebook Ads KPI Performance
Facebook Ads KPI PerformanceFacebook Ads KPI Performance
Visualize the overall performance of any of your Facebook Ads KPIs: what is the performance, how does this performance evolve, who contributes to this performance

Trends Analytics

Facebook Ads Trends Analysis

Facebook Ads Trends Analysis
Facebook Ads Trends AnalysisFacebook Ads Trends Analysis
Visualize the evolution of any of your Facebook Ads KPIs: Trends, Performance & Year over Year

Distribution Analytics

Facebook Ads Segmentation Analysis

Facebook Ads Segmentation Analysis
Facebook Ads Segmentation AnalysisFacebook Ads Segmentation Analysis
Visualize the value of any of your Facebook Ads KPIs, split by the dimension you selected (market share analysis)

Facebook Ads Pareto Analysis

Facebook Ads Pareto Analysis
Facebook Ads Pareto AnalysisFacebook Ads Pareto Analysis
Perform a Pareto Analysis on any of your Facebook Ads KPIs: the 80/20 rule.

Creating your FACEBOOK ADS dashboard Step-by-Step

You want to get a clear understanding on your Facebook Ads results? You want to build a Tableau dashboard to better understand your Facebook Ads data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Facebook Ads data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Facebook Ads data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Period Report Start Date (Date used for time-series analysis)
  • string
    Campaign Name Campaign Name
  • string
    Ad Set Name Ad Set Name
  • string
    Ad Name Ad Name
  • numeric
    Cost The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule
  • numeric
    Impressions The number of times that your adverts were on-screen
  • numeric
    Reach The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
  • numeric
    Link Clicks The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
  • numeric
    Page Likes The number of likes of your Facebook Page attributed to your ads
  • numeric
    Post Shares The number of shares of your adverts. People can share your adverts or posts on their own or friends' Timelines, in groups and on their own Pages.
  • numeric
    Post Comments The number of comments on your adverts
  • numeric
    Post Reactions The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
  • numeric
    Website Leads The number of lead events tracked by the pixel on your website and attributed to your adverts
  • numeric
    Website Purchases The number of purchase events tracked by the pixel on your website and attributed to your adverts
  • numeric
    Website Purchases Conversion Value The total value of website purchases for products belonging to a catalogue segment used in a campaign

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Facebook Ads' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Facebook Ads dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Facebook Ads dashboard is now ready to be used or customized!


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