/uploads/galerie/000124/Gads Cockpit W.PNG /uploads/galerie/000124/Gads Cockpit D.PNG
15 required attributes
  • dateDate
  • stringAd Distribution Network
  • stringCampaign
  • stringAd Group
  • stringAd Content
  • stringDestination URL
  • stringKeyword
  • numericCost
  • numericImpressions
  • numericClicks
  • numericPageViews
  • numericSessions
  • numericBounces
  • numericTime on Page
  • numericSession Duration
12 KPIs
  • Total Cost
  • Total Impressions
  • Total Clicks
  • Total Sessions
  • Total Pageviews
  • Total Bounces
  • CTR %
  • Cost per Click
  • Impressions per Click
  • Avg Duration (s)
  • Avg Pageviews
  • Bounce %

Detailed presentation of the GOOGLE ADS dashboard

Your GOOGLE ADS dashboard will contain 12 KPIs

  • Total CostTotal derived cost for the advertising campaign
  • Total ImpressionsTotal number of campaign impressions
  • Total ClicksTotal number of times users have clicked on an add to reach your property
  • Total SessionsTotal number of sessions
  • Total PageviewsTotal number of pageviews
  • Total BouncesTotal number of bounces
  • CTR %Click Through Rate: Total Clicks / Total Impressions
  • Cost per ClickAverage cost per click
  • Impressions per ClickAverage number of impressions to generate one click
  • Avg Duration (s)Average duration per Session (s)
  • Avg PageviewsTotal of pageviews per session
  • Bounce %Bounce rate

and 10 dashboard pages

Home

Google Ads Home

Google Ads Home
Google Ads HomeGoogle Ads Home
Get a Home Page for your Google Ads dashboard

Cockpit

Google Ads Cockpit

Google Ads Cockpit
Google Ads CockpitGoogle Ads Cockpit
Get instant overview of your Google Ads KPIs: Impressions, Clicks, Cost, Cost per Click...

Google Ads Top KPIs Evolution

Google Ads Top KPIs Evolution
Google Ads Top KPIs EvolutionGoogle Ads Top KPIs Evolution
Visualize how your Google Ads KPIs are evolving (Month-to-Date, Year-to-Date)

Google Ads Top KPIs Overview

Google Ads Top KPIs Overview
Google Ads Top KPIs OverviewGoogle Ads Top KPIs Overview
Get a transversal view on your top 6 Google Ads KPIs, split by the dimension of your choice

Web Traffic Analysis

Campaign Efficiency

Campaign Efficiency
Campaign EfficiencyCampaign Efficiency
Visualize the life cycle of your campaigns: Total Clicks and relative Costs

Google Ads - Top Pages

Google Ads - Top Pages
Google Ads - Top PagesGoogle Ads - Top Pages
Which web pages are the most seen on your web site?

Trends Analysis

Google Ads Trends Analysis

Google Ads Trends Analysis
Google Ads Trends AnalysisGoogle Ads Trends Analysis
Visualize the evolution of any of your Google Ads KPIs: Trends, Performance & Year over Year

Distribution Analysis

Google Ads Segmentation Analysis

Google Ads Segmentation Analysis
Google Ads Segmentation AnalysisGoogle Ads Segmentation Analysis
Visualize the value of any of your Google Ads KPIs, split by the dimension you selected (market share analysis)

Google Ads Pareto Analysis

Google Ads Pareto Analysis
Google Ads Pareto AnalysisGoogle Ads Pareto Analysis
Perform a Pareto Analysis on any of your Google Ads KPIs: the 80/20 rule.

Google Ads KPI Performance

Google Ads KPI Performance
Google Ads KPI PerformanceGoogle Ads KPI Performance
Visualize the overall performance of any of your Google Ads KPIs: what is the performance, how does this performance evolve, who contributes to this performance

Creating your GOOGLE ADS dashboard Step-by-Step

You want to get a clear understanding on your Google Ads results? You want to build a Tableau dashboard to better understand your Google Ads data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Google Ads data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Google Ads data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Date Reference date [ga:date]
  • string
    Ad Distribution Network The networks used to deliver your ads (Content, Search, Search Partners...) [Advertising - ga:adDistributionNetwork]
  • string
    Campaign Campaign [Advertising - ga:campaign]
  • string
    Ad Group The name of your AdWords ad group [Advertising - ga:adGroup]
  • string
    Ad Content Ad Content [Advertising - ga:adContent]
  • string
    Destination URL The URL to which your Adwords ads referred traffic [Advertising - ga:adDestinationURL]
  • string
    Keyword Traffic Source [Acquisition - ga:sourceMedium]
  • numeric
    Cost Derived cost for the advertising campaign [Advertising - ga:adCost]
  • numeric
    Impressions The total number of campaign impressions [Advertising - ga:impressions]
  • numeric
    Clicks The total number of times users have clicked on an add to reach your property [Advertising - ga:adClicks]
  • numeric
    PageViews The total number of pageviews for your property [(Site Usage) Users - ga:pageviews]
  • numeric
    Sessions The total number of sessions [(Site Usage) Users - ga:sessions]
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property [(Site Usage) Users - ga:bounces]
  • numeric
    Time on Page How long a user spent on a particular page in seconds [(Site Usage) Bahavior - ga:timeOnPage]
  • numeric
    Session Duration The total duration of user sessions represented in total seconds [Users - ga:sessionDuration]

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Google Ads' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Google Ads dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Google Ads dashboard is now ready to be used or customized!


Just give it a try here :-)

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