Providea workbookcontaining at least15 attributes
Geta ready-to-use,best-in-marketGOOGLE ADS dashboard
Google Ads Home
Google Ads Home
Get a Home Page for your Google Ads dashboard
Google Ads Cockpit
Google Ads Cockpit
get a clear picture on the performance of your digital marketing campaigns and ads (Impressions, Clicks, Cost, Cost per Click, CTR...): Do we increase Awareness? Do we develop Engagement? How efficient are our marketing investments? What are the most efficient keywords? What is the performance of our top Campaings?
Google Ads Top Performers
Google Ads Top Performers
Get an instant understanding of your top Google Ads performers: current, mid and long term performance
Top Keywords
Top Keywords
What are our most efficient keywords?
15 required attributes
Date 
Ad Distribution Network - Campaign
- Ad Group
- Ad Content
- Destination URL
- Keyword
Cost - Impressions
- Clicks
- PageViews
- Sessions
- Bounces
- Time on Page
- Session Duration
- ...add your own attributes!
13 KPIs
Required Attributes
To get your Google Ads dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):
- Date Reference date [ga:date] *** Use Google Analytics connector to extract data in Tableau *** (Date used for time-series analysis)
- Ad Distribution Network The networks used to deliver your ads (Content, Search, Search Partners...) [Advertising - ga:adDistributionNetwork]
- Campaign Campaign [Advertising - ga:campaign]
- Ad Group The name of your AdWords ad group [Advertising - ga:adGroup]
- Ad Content Ad Content [Advertising - ga:adContent]
- Destination URL The URL to which your Adwords ads referred traffic [Advertising - ga:adDestinationURL]
- Keyword Traffic Source [Acquisition - ga:sourceMedium]
- Cost Derived cost for the advertising campaign [Advertising - ga:adCost]
- Impressions The total number of campaign impressions [Advertising - ga:impressions]
- Clicks The total number of times users have clicked on an add to reach your property [Advertising - ga:adClicks]
- PageViews The total number of pageviews for your property [Page Tracking - ga:pageviews]
- Sessions The total number of sessions [Session - ga:sessions]
- Bounces The total number of single page (or single engagement hit) sessions for your property [Session - ga:bounces]
- Time on Page How long a user spent on a particular page in seconds [Page Tracking - ga:timeOnPage]
- Session Duration The total duration of user sessions represented in total seconds [Users - ga:sessionDuration]
KPIs
Your Google Ads dashboard will contain 13 KPIs
- Total CostTotal derived cost for the advertising campaign
- Total ImpressionsTotal number of campaign impressions
- CPM (Cost per 1'000 impressions)Average Cost per 1'000 impressions
- CTR (Click-Through-Rate)Click Through Rate: Total Clicks / Total Impressions
- Impressions per ClickAverage number of impressions to generate one click
- Total ClicksTotal number of times users have clicked on an add to reach your property
- CPC (Cost per Click)Average cost per click
- Total SessionsTotal number of sessions
- Total PageviewsTotal number of pageviews
- Total BouncesTotal number of bounces
- Bounce %Bounce rate
- Avg Duration (s)Average duration per Session (s)
- Avg PageviewsTotal of pageviews per session
Dashboard Pages & Data Visualizations
Your Google Ads dashboard will contain 7 pages
Home
Google Ads Home
Google Ads Home
Get a Home Page for your Google Ads dashboard
Cockpit
Google Ads Cockpit
Google Ads Cockpit
get a clear picture on the performance of your digital marketing campaigns and ads (Impressions, Clicks, Cost, Cost per Click, CTR...): Do we increase Awareness? Do we develop Engagement? How efficient are our marketing investments? What are the most efficient keywords? What is the performance of our top Campaings?
Google Ads Top Performers
Google Ads Top Performers
Get an instant understanding of your top Google Ads performers: current, mid and long term performance
Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)
Campaign Performance
Top Keywords
Top Keywords
What are our most efficient keywords?
Campaign Performance Evolution
Campaign Performance Evolution
Visualize the life cycle of your campaigns: Total Clicks and relative Costs
Behavioral Analytics
Google Ads Adhoc Analysis
Google Ads Adhoc Analysis
Perform simple ad-hoc analysis on your Google Ads data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)
Creating your GOOGLE ADS dashboard Step-by-Step
You want to get a clear understanding on your Google Ads results? You want to build a Tableau dashboard to better understand your Google Ads data?
Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Google Ads data in less than 5 minutes!
1st STEP: Create the initial Tableau workbook file
Create a Tableau workbook in which you map your Google Ads data (whether it comes from: ERP, database, Excel, CSV file...)
You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):
-
Date Reference date [ga:date] *** Use Google Analytics connector to extract data in Tableau *** (Date used for time-series analysis)
-
Ad Distribution Network The networks used to deliver your ads (Content, Search, Search Partners...) [Advertising - ga:adDistributionNetwork]
-
Campaign Campaign [Advertising - ga:campaign]
-
Ad Group The name of your AdWords ad group [Advertising - ga:adGroup]
-
Ad Content Ad Content [Advertising - ga:adContent]
-
Destination URL The URL to which your Adwords ads referred traffic [Advertising - ga:adDestinationURL]
-
Keyword Traffic Source [Acquisition - ga:sourceMedium]
-
Cost Derived cost for the advertising campaign [Advertising - ga:adCost]
-
Impressions The total number of campaign impressions [Advertising - ga:impressions]
-
Clicks The total number of times users have clicked on an add to reach your property [Advertising - ga:adClicks]
-
PageViews The total number of pageviews for your property [Page Tracking - ga:pageviews]
-
Sessions The total number of sessions [Session - ga:sessions]
-
Bounces The total number of single page (or single engagement hit) sessions for your property [Session - ga:bounces]
-
Time on Page How long a user spent on a particular page in seconds [Page Tracking - ga:timeOnPage]
-
Session Duration The total duration of user sessions represented in total seconds [Users - ga:sessionDuration]
2nd STEP: Upload your Tableau workbook file
On LinPack-for-Tableau.com, select 'create dashboard from template: Google Ads' and upload your Tableau workbook (note: your data is NOT uploaded).
74 Dashboard Templates
- Predefined (and customizable) KPIs
- Predefined DataViz
▶ Transverse Functions
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▶ Specific to a Business Sector
▶ Specific to a Data Source
▶ TRIAL Templates
3rd STEP: Map your attributes
Map the attributes of your workbook on the attributes of the template.
Finally, click 'Confirm & Download'... and your Google Ads dashboard is already downloading :-)
Open the Tableau workbook file you received, it will automatically reconnect to your data sources.
Your Google Ads dashboard is now ready to be used or customized!
