Impressions per Click [Google Ads]

KPI Impressions per Click

Description Average number of impressions to generate one click

Calculation Total ImpressionsDivided byTotal Clicks

KPI Colorred_green_diverging_10_0

Variance Colororange_blue_diverging_10_0

Format Number

Positive Values #,##0

Negative Values (#,##0)

Other Packs