dashboard template for tableau on Digital & Social Media Google Google Analytics cockpit

Required Attributes

To get your Google Analytics dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):

  • date
    Date Reference date [ga:date] (Date used for time-series analysis)
  • string
    Channel Grouping The default channel grouping that is chared within the View (Profile) [Channel Grouping - ga:channelGrouping]
  • string
    Device Category The type of device: desktop, tablet, or mobile [Platform or Device - ga:deviceCategory]
  • string
    Page Title The title of the page [Page Tracking - ga:pageTitle]
  • string
    Country The countries of users [Users - ga:country]
  • string
    Source / Medium Traffic Source [Acquisition - ga:sourceMedium]
  • numeric
    PageViews The total number of pageviews for your property [Page Tracking - ga:pageviews]
  • numeric
    Unique PageViews The number of different (unique) pages within a session [Page Tracking - ga:uniquePageviews]
  • numeric
    Sessions The total number of sessions [Session - ga:sessions]
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property [Session - ga:bounces]
  • numeric
    Exits The number of exits from our property [Page Tracking - ga:exits]
  • numeric
    Time on Page How long a user spent on a particular page in seconds [Page Tracking - ga:timeOnPage]
  • numeric
    Page Load Time Total page load time in milliseconds [Site Speed - ga:pageLoadTime]

KPIs

Your Google Analytics dashboard will contain 11 KPIs

Dashboard Pages & Data Visualizations

Your Google Analytics dashboard will contain 8 pages

Home

Google Analytics Home

Google Analytics Home
Google Analytics HomeGoogle Analytics Home
Get a Home Page for your Google Analytics dashboard

Cockpit

Google Analytics Cockpit

Google Analytics Cockpit
Google Analytics CockpitGoogle Analytics Cockpit
Get a clear picture on your web site traffic: What is the performance of our Web Traffic? Which channels bring us the most sessions? What are the referral sites that send us the most traffic? Where does our traffic come from? What are the most visited pages?

Google Analytics Top Performers

Google Analytics Top Performers
Google Analytics Top PerformersGoogle Analytics Top Performers
Get an instant understanding of your top Google Analytics performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Web Traffic Analytics

Web Traffic Acquisition

Web Traffic Acquisition
Web Traffic AcquisitionWeb Traffic Acquisition
Visualize which channels and sources are driving your web traffic: Which channels bring us the most sessions? What are the sources of traffic?

Top Pages

Top Pages
Top PagesTop Pages
How efficient are our top visited pages?

Behavioral Analytics

Google Analytics Adhoc Analysis

Google Analytics Adhoc Analysis
Google Analytics Adhoc AnalysisGoogle Analytics Adhoc Analysis
Perform simple ad-hoc analysis on your Google Analytics data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

GeoAnalytics

Google Analytics Country Analysis

Google Analytics Country Analysis
Google Analytics Country AnalysisGoogle Analytics Country Analysis
Visualize the performance of any of your Google Analytics KPIs, at Country level

Creating your GOOGLE ANALYTICS dashboard Step-by-Step

You want to get a clear understanding on your Google Analytics results? You want to build a Tableau dashboard to better understand your Google Analytics data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Google Analytics data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Google Analytics data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Date Reference date [ga:date] (Date used for time-series analysis)
  • string
    Channel Grouping The default channel grouping that is chared within the View (Profile) [Channel Grouping - ga:channelGrouping]
  • string
    Device Category The type of device: desktop, tablet, or mobile [Platform or Device - ga:deviceCategory]
  • string
    Page Title The title of the page [Page Tracking - ga:pageTitle]
  • string
    Country The countries of users [Users - ga:country]
  • string
    Source / Medium Traffic Source [Acquisition - ga:sourceMedium]
  • numeric
    PageViews The total number of pageviews for your property [Page Tracking - ga:pageviews]
  • numeric
    Unique PageViews The number of different (unique) pages within a session [Page Tracking - ga:uniquePageviews]
  • numeric
    Sessions The total number of sessions [Session - ga:sessions]
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property [Session - ga:bounces]
  • numeric
    Exits The number of exits from our property [Page Tracking - ga:exits]
  • numeric
    Time on Page How long a user spent on a particular page in seconds [Page Tracking - ga:timeOnPage]
  • numeric
    Page Load Time Total page load time in milliseconds [Site Speed - ga:pageLoadTime]

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Google Analytics' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Google Analytics dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Google Analytics dashboard is now ready to be used or customized!


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