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Detailed presentation of the GOOGLE ANALYTICS dashboard

Your GOOGLE ANALYTICS dashboard will contain 12 KPIs

and 9 dashboard pages

Home

Google Analytics Home

Google Analytics Home
Google Analytics HomeGoogle Analytics Home
Get a Home Page for your Google Analytics dashboard

Cockpit

Google Analytics Cockpit

Google Analytics Cockpit
Google Analytics CockpitGoogle Analytics Cockpit
Get instant overview of the traffic on your web site

Google Analytics Top KPIs Breakdown

Google Analytics Top KPIs Breakdown
Google Analytics Top KPIs BreakdownGoogle Analytics Top KPIs Breakdown
Get a transverse view on your top 6 Google Analytics KPIs, split by the dimension of your choice

Google Analytics Top KPIs Trends

Google Analytics Top KPIs Trends
Google Analytics Top KPIs TrendsGoogle Analytics Top KPIs Trends
Visualize how your Google Analytics KPIs are evolving (Month-to-Date, Year-to-Date)

Google Analytics Performance Cockpit

Google Analytics Performance Cockpit
Google Analytics Performance CockpitGoogle Analytics Performance Cockpit
Visualize the performance on your top 4 Google Analytics KPIs, how this performance evolves over time and who contributes to this performance

Web Traffic Analytics

Web Traffic Acquisition

Web Traffic Acquisition
Web Traffic AcquisitionWeb Traffic Acquisition
Visualize which channels and sources are driving your web traffic

Top Pages

Top Pages
Top PagesTop Pages
Which web pages are the most seen on your web site?

Behavioral Analytics

Google Analytics - Adhoc Analysis

Google Analytics - Adhoc Analysis
Google Analytics - Adhoc AnalysisGoogle Analytics - Adhoc Analysis
Perform simple ad-hoc analysis on your Google Analytics data set: analyze any of your KPIs across any dimension

GeoAnalytics

Google Analytics City Analysis

Google Analytics City Analysis
Google Analytics City AnalysisGoogle Analytics City Analysis
Visualize the performance of any of your Google Analytics KPIs, at City level

Creating your GOOGLE ANALYTICS dashboard Step-by-Step

You want to get a clear understanding on your Google Analytics results? You want to build a Tableau dashboard to better understand your Google Analytics data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Google Analytics data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Google Analytics data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Date Reference date [ga:date] (Date used for time-series analysis)
  • string
    Channel Grouping The default channel grouping that is chared within the View (Profile) [Acquisition - ga:channelGrouping]
  • string
    Device Category The type of device: desktop, tablet, or mobile [Users - ga:deviceCategory]
  • string
    Page Title The title of the page [Behavior - ga:pageTitle]
  • string
    Country The countries of users [Users - ga:country]
  • string
    City The cities of users [Users - ga:city]
  • string
    Source / Medium Traffic Source [Acquisition - ga:sourceMedium]
  • numeric
    PageViews The total number of pageviews for your property [(Site Usage) Users - ga:pageviews]
  • numeric
    Unique PageViews The number of different (unique) pages within a session [(Site Usage) Users - ga:uniquePageviews]
  • numeric
    Sessions The total number of sessions [(Site Usage) Users - ga:sessions]
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property [(Site Usage) Users - ga:bounces]
  • numeric
    Exits The number of exits from our property [(Site Usage) Users - ga:exits]
  • numeric
    Time on Page How long a user spent on a particular page in seconds [(Site Usage) Behavior - ga:timeOnPage]
  • numeric
    Page Load Time Total page load time in milliseconds [(Site Usage) Behavior - ga:pageLoadTime]

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Google Analytics' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Google Analytics dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Google Analytics dashboard is now ready to be used or customized!