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Detailed presentation of the DIGITAL STRATEGY dashboard

Your DIGITAL STRATEGY dashboard will contain 11 KPIs

and 18 dashboard pages

Home

Digital Strategy Home

Digital Strategy Home
Digital Strategy HomeDigital Strategy Home
Get a Home Page for your Digital Strategy dashboard

Cockpit

Start-up Cockpit

Start-up Cockpit
Start-up CockpitStart-up Cockpit
Get a 360° view of your Start-up performance: actual revenues and marketing efficiency

Digital Strategy Top KPIs Breakdown

Digital Strategy Top KPIs Breakdown
Digital Strategy Top KPIs BreakdownDigital Strategy Top KPIs Breakdown
Get a transverse view on your top 6 Digital Strategy KPIs, split by the dimension of your choice

Digital Strategy Top KPIs Trends

Digital Strategy Top KPIs Trends
Digital Strategy Top KPIs TrendsDigital Strategy Top KPIs Trends
Visualize how your Digital Strategy KPIs are evolving (Month-to-Date, Year-to-Date)

Digital Strategy Top Contributors

Digital Strategy Top Contributors
Digital Strategy Top ContributorsDigital Strategy Top Contributors
Instant overview of your Digital Strategy top 4 KPIs split by the dimension you selected.

Campaign Performance

Marketing Profitability

Marketing Profitability
Marketing ProfitabilityMarketing Profitability
Visualize the efficiency of your marketing investments

Sales Analytics

Customer Insight

Customer Insight
Customer InsightCustomer Insight
Get instant insight on your customers: Top customers, Evolution...

Client Acquisition

Client Acquisition
Client AcquisitionClient Acquisition
Visualize the evolution of your new registered clients

Customer Lifetime Value & Churn Rate

Customer Lifetime Value & Churn Rate
Customer Lifetime Value & Churn RateCustomer Lifetime Value & Churn Rate
Predict of the revenues and profit attributed to the entire future relationship with a customer. Customer lifetime value can also be defined as the monetary value of a customer relationship.

LTV Evolution

LTV Evolution
LTV EvolutionLTV Evolution
Instantly know how your LTV evolves across cohorts

Active Customers Evolution by Cohort

Active Customers Evolution by Cohort
Active Customers Evolution by CohortActive Customers Evolution by Cohort
Visualize the evolution of active customers across lifetime, split by cohort

Behavioral Analytics

Digital Strategy KPI Performance

Digital Strategy KPI Performance
Digital Strategy KPI PerformanceDigital Strategy KPI Performance
Visualize the overall performance of any of your Digital Strategy KPIs: what is the performance, how does this performance evolve, who contributes to this performance

GeoAnalytics

Digital Strategy Country Analysis

Digital Strategy Country Analysis
Digital Strategy Country AnalysisDigital Strategy Country Analysis
Visualize the performance of any of your Digital Strategy KPIs, at Country level

Digital Strategy State/Province Analysis

Digital Strategy State/Province Analysis
Digital Strategy State/Province AnalysisDigital Strategy State/Province Analysis
Visualize the performance of any of your Digital Strategy KPIs, at State/Province level

Digital Strategy City Analysis

Digital Strategy City Analysis
Digital Strategy City AnalysisDigital Strategy City Analysis
Visualize the performance of any of your Digital Strategy KPIs, at City level

Trends Analytics

Digital Strategy Trends Analysis

Digital Strategy Trends Analysis
Digital Strategy Trends AnalysisDigital Strategy Trends Analysis
Visualize the evolution of any of your Digital Strategy KPIs: Trends, Performance & Year over Year

Distribution Analytics

Digital Strategy Segmentation Analysis

Digital Strategy Segmentation Analysis
Digital Strategy Segmentation AnalysisDigital Strategy Segmentation Analysis
Visualize the value of any of your Digital Strategy KPIs, split by the dimension you selected (market share analysis)

Market Share Analysis

Market Share Analysis
Market Share AnalysisMarket Share Analysis
Visualize the evolution of the Market Share. For any of your KPIs, for any your dimensions.

Creating your DIGITAL STRATEGY dashboard Step-by-Step

You want to get a clear understanding on your Digital Strategy results? You want to build a Tableau dashboard to better understand your Digital Strategy data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Digital Strategy data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Digital Strategy data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Date When the sales happened (Date used for time-series analysis)
  • string
    Client Name/Identifier of the Client
  • date
    Client Registration Date When the client registered / When the marketing costs took place
  • string
    Country Client Country
  • string
    State/Province Client Province / State
  • string
    City Client City
  • string
    Product The item which is actually sold: product, service…
  • string
    Marketing Source Marketing Source
  • numeric
    Revenues Sales Revenues
  • numeric
    Margin Margin of the sale (amount, not %)
  • numeric
    Quantity Quantity of units sold
  • numeric
    Marketing Costs (optional attribute) Marketing Costs

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Digital Strategy' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Digital Strategy dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Digital Strategy dashboard is now ready to be used or customized!


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