Mktg Profitability (as-of-date) % [Digital Strategy]

KPI Mktg Profitability (as-of-date) %

Description Actual Profitability divided by Marketing Costs (expressed in %)

Calculation Mktg Profitability (as-of-date)Divided byTotal Marketing Cost

KPI Colorred_green_diverging_10_0

Variance Colororange_blue_diverging_10_0

Format Percentage

Positive Values 0.0%

Negative Values (0.0%)

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