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Detailed presentation of the TWITTER ADS dashboard

Your TWITTER ADS dashboard will contain 20 KPIs

and 10 dashboard pages

Home

Twitter Ads Home

Twitter Ads Home
Twitter Ads HomeTwitter Ads Home
Get a Home Page for your Twitter Ads dashboard

Cockpit

Twitter Ads Cockpit

Twitter Ads Cockpit
Twitter Ads CockpitTwitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns

Twitter Ads Top Performers

Twitter Ads Top Performers
Twitter Ads Top PerformersTwitter Ads Top Performers
Get an instant understanding of your top Twitter Ads performers

Top 4 KPIs Trends (MTD/YTD)

Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Campaign Performance

Twitter Ads: 1 - Awareness

Twitter Ads: 1 - Awareness
Twitter Ads: 1 - AwarenessTwitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter

Twitter Ads: 2 - Engagement

Twitter Ads: 2 - Engagement
Twitter Ads: 2 - EngagementTwitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter

Twitter Ads: 3 - Conversion

Twitter Ads: 3 - Conversion
Twitter Ads: 3 - ConversionTwitter Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Twitter

Twitter Ads Investment Efficiency

Twitter Ads Investment Efficiency
Twitter Ads Investment EfficiencyTwitter Ads Investment Efficiency
Visualize the efficiency of your investment on Twitter Ads

Twitter Ads Digital Impact

Twitter Ads Digital Impact
Twitter Ads Digital ImpactTwitter Ads Digital Impact
Visualize how the performance of your Twitter Ads campaigns evolves across time

Behavioral Analytics

Twitter Ads Adhoc Analysis

Twitter Ads Adhoc Analysis
Twitter Ads Adhoc AnalysisTwitter Ads Adhoc Analysis
Perform simple ad-hoc analysis on your Twitter Ads data set: analyze any of your KPIs across any dimension

Creating your TWITTER ADS dashboard Step-by-Step

You want to get a clear understanding on your Twitter Ads results? You want to build a Tableau dashboard to better understand your Twitter Ads data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Twitter Ads data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Twitter Ads data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Period Period Date (Date used for time-series analysis)
  • string
    Ad Group Name Ad Group Name
  • string
    Tweet Text Tweet Text
  • string
    Campaign Name Campaign Name
  • string
    Tweet Status Tweet Status: Running, Paused...
  • numeric
    Cost Amount Spent
  • numeric
    Leads Leads
  • numeric
    Tweet Likes Tweet Likes
  • numeric
    Retweets Retweets
  • numeric
    Tweet Replies Tweet Replies
  • numeric
    Follows Follows
  • numeric
    Tweet Interactions Tweet Intereactions
  • numeric
    Clicks Clicks
  • numeric
    Impressions Impressions

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Twitter Ads' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Twitter Ads dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Twitter Ads dashboard is now ready to be used or customized!


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