Providea workbookcontaining at least14 attributes
Geta ready-to-use,best-in-marketTWITTER ADS dashboard
Twitter Ads Home
Twitter Ads Home
Get a Home Page for your Twitter Ads dashboard
Twitter Ads Cockpit
Twitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns
Twitter Ads: 1 - Awareness
Twitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter
Twitter Ads: 2 - Engagement
Twitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter
14 required attributes
Period
Ad Group Name- Tweet Text
- Campaign Name
- Tweet Status
Cost- Leads
- Tweet Likes
- Retweets
- Tweet Replies
- Follows
- Tweet Interactions
- Clicks
- Impressions
20 KPIs
- Total Tweet Interactions
- Total Cost
- Total Clicks
- CPC (Cost per Click)
- CTR (Click-Through-Rate)
- CPA (Cost per Action)
- Total Impressions
- Tweet Interaction per Impression
- Total Tweet Likes
- Total Retweets
- Total Tweet Replies
- Total Follows
- Tweet Like per Impression
- Retweets per Impression
- Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)
- Follows per Impression
- Total Leads
- CPL (Cost per Lead)
- LTR (Lead-Through-Rate)
15 dashboard pages
- Twitter Ads Home
- Twitter Ads Cockpit
- Twitter Ads: 1 - Awareness
- Twitter Ads: 2 - Engagement
- Twitter Ads: 3 - Conversion
- Twitter Ads Investment Efficiency
- Twitter Ads Top KPIs Breakdown
- Twitter Ads Top KPIs Evolution
- Twitter Ads Performance Cockpit
- Twitter Ads Digital Impact
- Twitter Ads Top Contributors (6 KPIs)
- Twitter Ads KPI Performance
- Twitter Ads Trends Analysis
- Twitter Ads Segmentation Analysis
- Twitter Ads Pareto Analysis
Detailed presentation of the TWITTER ADS dashboard
Your TWITTER ADS dashboard will contain 20 KPIs
- Total Tweet InteractionsTotal Tweet Interactions: Page Likes, Post Shares, Post Comments and Post Reactions
- Total CostTotal Amount Spent
- Total ClicksTotal Clicks
- CPC (Cost per Click)Average Cost per Click
- CTR (Click-Through-Rate)Click Through Rate: Total Clicks / Total Impressions
- CPA (Cost per Action)Average Cost per Tweet Interaction
- Total ImpressionsTotal Impressions
- Tweet Interaction per ImpressionAverage Tweet Interactions per Impression
- Total Tweet LikesTotal Tweet Likes
- Total RetweetsTotal Retweets
- Total Tweet RepliesTotal Tweet Replies
- Total FollowsTotal Follows
- Tweet Like per ImpressionAverage Tweet Likes per Impression
- Retweets per ImpressionAverage Retweet per Impression
- Tweet Replies per ImpressionAverage Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)Average Cost per 1'000 impressions
- Follows per ImpressionAverage Follows per Impression
- Total LeadsTotal Leads
- CPL (Cost per Lead)Average Cost per Lead
- LTR (Lead-Through-Rate)Lead Through Rate: Total Website Leads / Total Link Clicks
and 15 dashboard pages
Home
Twitter Ads Home
Twitter Ads Home
Get a Home Page for your Twitter Ads dashboard
Cockpit
Twitter Ads Cockpit
Twitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns
Twitter Ads Top KPIs Breakdown
Twitter Ads Top KPIs Breakdown
Get a transverse view on your top 6 Twitter Ads KPIs, split by the dimension of your choice
Twitter Ads Top KPIs Evolution
Twitter Ads Top KPIs Evolution
Visualize how your Twitter Ads KPIs are evolving (Month-to-Date, Year-to-Date)
Twitter Ads Performance Cockpit
Twitter Ads Performance Cockpit
Visualize the performance on your top 4 Twitter Ads KPIs, how this performance evolves over time and who contributes to this performance
Twitter Ads Top Contributors (6 KPIs)
Twitter Ads Top Contributors (6 KPIs)
Instant overview of your Twitter Ads top 6 KPIs split by the dimension you selected.
Campaign Performance
Twitter Ads: 1 - Awareness
Twitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter
Twitter Ads: 2 - Engagement
Twitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter
Twitter Ads: 3 - Conversion
Twitter Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Twitter
Twitter Ads Investment Efficiency
Twitter Ads Investment Efficiency
Visualize the efficiency of your investment on Twitter Ads
Twitter Ads Digital Impact
Twitter Ads Digital Impact
Visualize how the performance of your Twitter Ads campaigns evolves across time
Behavioral Analytics
Twitter Ads KPI Performance
Twitter Ads KPI Performance
Visualize the overall performance of any of your Twitter Ads KPIs: what is the performance, how does this performance evolve, who contributes to this performance
Trends Analytics
Twitter Ads Trends Analysis
Twitter Ads Trends Analysis
Visualize the evolution of any of your Twitter Ads KPIs: Trends, Performance & Year over Year
Distribution Analytics
Twitter Ads Segmentation Analysis
Twitter Ads Segmentation Analysis
Visualize the value of any of your Twitter Ads KPIs, split by the dimension you selected (market share analysis)
Twitter Ads Pareto Analysis
Twitter Ads Pareto Analysis
Perform a Pareto Analysis on any of your Twitter Ads KPIs: the 80/20 rule.
Creating your TWITTER ADS dashboard Step-by-Step
You want to get a clear understanding on your Twitter Ads results? You want to build a Tableau dashboard to better understand your Twitter Ads data?
Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Twitter Ads data in less than 5 minutes!
1st STEP: Create the initial Tableau workbook file
Create a Tableau workbook in which you map your Twitter Ads data (whether it comes from: ERP, database, Excel, CSV file...)
You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):
-
Period Period Date (Date used for time-series analysis)
-
Ad Group Name Ad Group Name
-
Tweet Text Tweet Text
-
Campaign Name Campaign Name
-
Tweet Status Tweet Status: Running, Paused...
-
Cost Amount Spent
-
Leads Leads
-
Tweet Likes Tweet Likes
-
Retweets Retweets
-
Tweet Replies Tweet Replies
-
Follows Follows
-
Tweet Interactions Tweet Intereactions
-
Clicks Clicks
-
Impressions Impressions
2nd STEP: Upload your Tableau workbook file
On LinPack-for-Tableau.com, select 'create dashboard from template: Twitter Ads' and upload your Tableau workbook (note: your data is NOT uploaded).
Dashboard Template
- Predefined (and customizable) KPIs
- Predefined DataViz
Transverse Functions
Sales
Digital Marketing
Social Media
Finance
Procurement
General Services
Service Desk / Call Center
Project Management
Sentiment Analysis
Specific to a Business Sector
Retail
Healthcare
Fundraising
Education
Insurance
Banking
Telecommunications
Start-up
3rd STEP: Map your attributes
Map the attributes of your workbook on the attributes of the template.
Finally, click 'Confirm & Download'... and your Twitter Ads dashboard is already downloading :-)
Open the Tableau workbook file you received, it will automatically reconnect to your data sources.
Your Twitter Ads dashboard is now ready to be used or customized!
