
Period
Ad Group Name
Tweet Text
Campaign Name
Tweet Status
Cost
Leads
Tweet Likes
Retweets
Tweet Replies
Follows
Tweet Interactions
Clicks
Impressions
- Total Tweet Interactions
- Total Cost
- Total Clicks
- CPC (Cost per Click)
- CTR (Click-Through-Rate)
- CPA (Cost per Action)
- Total Impressions
- Tweet Interaction per Impression
- Total Tweet Likes
- Total Retweets
- Total Tweet Replies
- Total Follows
- Tweet Like per Impression
- Retweets per Impression
- Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)
- Follows per Impression
- Total Leads
- CPL (Cost per Lead)
- LTR (Lead-Through-Rate)
Required Attributes
To get your Twitter Ads dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):
- Period Period Date (Date used for time-series analysis)
- Ad Group Name Ad Group Name
- Tweet Text Tweet Text
- Campaign Name Campaign Name
- Tweet Status Tweet Status: Running, Paused...
- Cost Amount Spent
- Leads Leads
- Tweet Likes Tweet Likes
- Retweets Retweets
- Tweet Replies Tweet Replies
- Follows Follows
- Tweet Interactions Tweet Intereactions
- Clicks Clicks
- Impressions Impressions
KPIs
Your TWITTER ADS dashboard will contain 20 KPIs
- Total Tweet InteractionsTotal Tweet Interactions: Page Likes, Post Shares, Post Comments and Post Reactions
- Total CostTotal Amount Spent
- Total ClicksTotal Clicks
- CPC (Cost per Click)Average Cost per Click
- CTR (Click-Through-Rate)Click Through Rate: Total Clicks / Total Impressions
- CPA (Cost per Action)Average Cost per Tweet Interaction
- Total ImpressionsTotal Impressions
- Tweet Interaction per ImpressionAverage Tweet Interactions per Impression
- Total Tweet LikesTotal Tweet Likes
- Total RetweetsTotal Retweets
- Total Tweet RepliesTotal Tweet Replies
- Total FollowsTotal Follows
- Tweet Like per ImpressionAverage Tweet Likes per Impression
- Retweets per ImpressionAverage Retweet per Impression
- Tweet Replies per ImpressionAverage Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)Average Cost per 1'000 impressions
- Follows per ImpressionAverage Follows per Impression
- Total LeadsTotal Leads
- CPL (Cost per Lead)Average Cost per Lead
- LTR (Lead-Through-Rate)Lead Through Rate: Total Website Leads / Total Link Clicks
Dashboard Pages & Data Visualizations
Your Twitter Ads dashboard will contain 10 pages
Cockpit
Twitter Ads Cockpit
Twitter Ads Top Performers
Campaign Performance
Twitter Ads: 1 - Awareness
Twitter Ads: 2 - Engagement
Twitter Ads: 3 - Conversion
Twitter Ads Investment Efficiency
Creating your TWITTER ADS dashboard Step-by-Step
You want to get a clear understanding on your Twitter Ads results? You want to build a Tableau dashboard to better understand your Twitter Ads data?
Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Twitter Ads data in less than 5 minutes!
1st STEP: Create the initial Tableau workbook file
Create a Tableau workbook in which you map your Twitter Ads data (whether it comes from: ERP, database, Excel, CSV file...)
You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):
2nd STEP: Upload your Tableau workbook file
On LinPack-for-Tableau.com, select 'create dashboard from template: Twitter Ads' and upload your Tableau workbook (note: your data is NOT uploaded).
3rd STEP: Map your attributes
Map the attributes of your workbook on the attributes of the template.
Finally, click 'Confirm & Download'... and your Twitter Ads dashboard is already downloading :-)
Open the Tableau workbook file you received, it will automatically reconnect to your data sources.
Your Twitter Ads dashboard is now ready to be used or customized!