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Detailed presentation of the TWITTER ADS dashboard

Your TWITTER ADS dashboard will contain 20 KPIs

and 15 dashboard pages

Home

Twitter Ads Home

Twitter Ads Home
Twitter Ads HomeTwitter Ads Home
Get a Home Page for your Twitter Ads dashboard

Cockpit

Twitter Ads Cockpit

Twitter Ads Cockpit
Twitter Ads CockpitTwitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns

Twitter Ads Top KPIs Breakdown

Twitter Ads Top KPIs Breakdown
Twitter Ads Top KPIs BreakdownTwitter Ads Top KPIs Breakdown
Get a transverse view on your top 6 Twitter Ads KPIs, split by the dimension of your choice

Twitter Ads Top KPIs Evolution

Twitter Ads Top KPIs Evolution
Twitter Ads Top KPIs EvolutionTwitter Ads Top KPIs Evolution
Visualize how your Twitter Ads KPIs are evolving (Month-to-Date, Year-to-Date)

Twitter Ads Performance Cockpit

Twitter Ads Performance Cockpit
Twitter Ads Performance CockpitTwitter Ads Performance Cockpit
Visualize the performance on your top 4 Twitter Ads KPIs, how this performance evolves over time and who contributes to this performance

Twitter Ads Top Contributors (6 KPIs)

Twitter Ads Top Contributors (6 KPIs)
Twitter Ads Top Contributors (6 KPIs)Twitter Ads Top Contributors (6 KPIs)
Instant overview of your Twitter Ads top 6 KPIs split by the dimension you selected.

Campaign Performance

Twitter Ads: 1 - Awareness

Twitter Ads: 1 - Awareness
Twitter Ads: 1 - AwarenessTwitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter

Twitter Ads: 2 - Engagement

Twitter Ads: 2 - Engagement
Twitter Ads: 2 - EngagementTwitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter

Twitter Ads: 3 - Conversion

Twitter Ads: 3 - Conversion
Twitter Ads: 3 - ConversionTwitter Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Twitter

Twitter Ads Investment Efficiency

Twitter Ads Investment Efficiency
Twitter Ads Investment EfficiencyTwitter Ads Investment Efficiency
Visualize the efficiency of your investment on Twitter Ads

Twitter Ads Digital Impact

Twitter Ads Digital Impact
Twitter Ads Digital ImpactTwitter Ads Digital Impact
Visualize how the performance of your Twitter Ads campaigns evolves across time

Behavioral Analytics

Twitter Ads KPI Performance

Twitter Ads KPI Performance
Twitter Ads KPI PerformanceTwitter Ads KPI Performance
Visualize the overall performance of any of your Twitter Ads KPIs: what is the performance, how does this performance evolve, who contributes to this performance

Trends Analytics

Twitter Ads Trends Analysis

Twitter Ads Trends Analysis
Twitter Ads Trends AnalysisTwitter Ads Trends Analysis
Visualize the evolution of any of your Twitter Ads KPIs: Trends, Performance & Year over Year

Distribution Analytics

Twitter Ads Segmentation Analysis

Twitter Ads Segmentation Analysis
Twitter Ads Segmentation AnalysisTwitter Ads Segmentation Analysis
Visualize the value of any of your Twitter Ads KPIs, split by the dimension you selected (market share analysis)

Twitter Ads Pareto Analysis

Twitter Ads Pareto Analysis
Twitter Ads Pareto AnalysisTwitter Ads Pareto Analysis
Perform a Pareto Analysis on any of your Twitter Ads KPIs: the 80/20 rule.

Creating your TWITTER ADS dashboard Step-by-Step

You want to get a clear understanding on your Twitter Ads results? You want to build a Tableau dashboard to better understand your Twitter Ads data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Twitter Ads data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Twitter Ads data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Period Period Date (Date used for time-series analysis)
  • string
    Ad Group Name Ad Group Name
  • string
    Tweet Text Tweet Text
  • string
    Campaign Name Campaign Name
  • string
    Tweet Status Tweet Status: Running, Paused...
  • numeric
    Cost Amount Spent
  • numeric
    Leads Leads
  • numeric
    Tweet Likes Tweet Likes
  • numeric
    Retweets Retweets
  • numeric
    Tweet Replies Tweet Replies
  • numeric
    Follows Follows
  • numeric
    Tweet Interactions Tweet Intereactions
  • numeric
    Clicks Clicks
  • numeric
    Impressions Impressions

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Twitter Ads' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Twitter Ads dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Twitter Ads dashboard is now ready to be used or customized!


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