Providea workbookcontaining at least14 attributes
Geta ready-to-use,best-in-marketTWITTER ADS dashboard
Twitter Ads Home
Twitter Ads Home
Get a Home Page for your Twitter Ads dashboard
Twitter Ads Cockpit
Twitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns
Twitter Ads: 1 - Awareness
Twitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter
Twitter Ads: 2 - Engagement
Twitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter
14 required attributes
Period 
Ad Group Name - Tweet Text
- Campaign Name
- Tweet Status
Cost - Leads
- Tweet Likes
- Retweets
- Tweet Replies
- Follows
- Tweet Interactions
- Clicks
- Impressions
- ...add your own attributes!
20 KPIs
- Total Tweet Interactions
- Total Cost
- Total Clicks
- CPC (Cost per Click)
- CTR (Click-Through-Rate)
- CPA (Cost per Action)
- Total Impressions
- Tweet Interaction per Impression
- Total Tweet Likes
- Total Retweets
- Total Tweet Replies
- Total Follows
- Tweet Like per Impression
- Retweets per Impression
- Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)
- Follows per Impression
- Total Leads
- CPL (Cost per Lead)
- LTR (Lead-Through-Rate)
- ...add your own KPIs!
10 dashboard pages
Required Attributes
To get your Twitter Ads dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):
- Period Period Date (Date used for time-series analysis)
- Ad Group Name Ad Group Name
- Tweet Text Tweet Text
- Campaign Name Campaign Name
- Tweet Status Tweet Status: Running, Paused...
- Cost Amount Spent
- Leads Leads
- Tweet Likes Tweet Likes
- Retweets Retweets
- Tweet Replies Tweet Replies
- Follows Follows
- Tweet Interactions Tweet Intereactions
- Clicks Clicks
- Impressions Impressions
KPIs
Your Twitter Ads dashboard will contain 20 KPIs
- Total Tweet InteractionsTotal Tweet Interactions: Page Likes, Post Shares, Post Comments and Post Reactions
- Total CostTotal Amount Spent
- Total ClicksTotal Clicks
- CPC (Cost per Click)Average Cost per Click
- CTR (Click-Through-Rate)Click Through Rate: Total Clicks / Total Impressions
- CPA (Cost per Action)Average Cost per Tweet Interaction
- Total ImpressionsTotal Impressions
- Tweet Interaction per ImpressionAverage Tweet Interactions per Impression
- Total Tweet LikesTotal Tweet Likes
- Total RetweetsTotal Retweets
- Total Tweet RepliesTotal Tweet Replies
- Total FollowsTotal Follows
- Tweet Like per ImpressionAverage Tweet Likes per Impression
- Retweets per ImpressionAverage Retweet per Impression
- Tweet Replies per ImpressionAverage Tweet Replies per Impression
- CPM (Cost per 1'000 impressions)Average Cost per 1'000 impressions
- Follows per ImpressionAverage Follows per Impression
- Total LeadsTotal Leads
- CPL (Cost per Lead)Average Cost per Lead
- LTR (Lead-Through-Rate)Lead Through Rate: Total Website Leads / Total Link Clicks
Dashboard Pages & Data Visualizations
Your Twitter Ads dashboard will contain 10 pages
Home
Twitter Ads Home
Twitter Ads Home
Get a Home Page for your Twitter Ads dashboard
Cockpit
Twitter Ads Cockpit
Twitter Ads Cockpit
Get an overview on the performance of your Twitter Ads campaigns
Twitter Ads Top Performers
Twitter Ads Top Performers
Get an instant understanding of your top Twitter Ads performers: current, mid and long term performance
Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)
Campaign Performance
Twitter Ads: 1 - Awareness
Twitter Ads: 1 - Awareness
Visualize your efficiency in developing brand awareness on Twitter
Twitter Ads: 2 - Engagement
Twitter Ads: 2 - Engagement
Visualize your efficiency in engaging with your target audience on Twitter
Twitter Ads: 3 - Conversion
Twitter Ads: 3 - Conversion
Visualize your efficiency in converting your ads to actual business on Twitter
Twitter Ads Investment Efficiency
Twitter Ads Investment Efficiency
Visualize the efficiency of your investment on Twitter Ads
Historical Performance
Historical Performance
Visualize how the performance of your Twitter Ads campaigns evolve across time
Behavioral Analytics
Twitter Ads Adhoc Analysis
Twitter Ads Adhoc Analysis
Perform simple ad-hoc analysis on your Twitter Ads data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)
Creating your TWITTER ADS dashboard Step-by-Step
You want to get a clear understanding on your Twitter Ads results? You want to build a Tableau dashboard to better understand your Twitter Ads data?
Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Twitter Ads data in less than 5 minutes!
1st STEP: Create the initial Tableau workbook file
Create a Tableau workbook in which you map your Twitter Ads data (whether it comes from: ERP, database, Excel, CSV file...)
You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):
-
Period Period Date (Date used for time-series analysis)
-
Ad Group Name Ad Group Name
-
Tweet Text Tweet Text
-
Campaign Name Campaign Name
-
Tweet Status Tweet Status: Running, Paused...
-
Cost Amount Spent
-
Leads Leads
-
Tweet Likes Tweet Likes
-
Retweets Retweets
-
Tweet Replies Tweet Replies
-
Follows Follows
-
Tweet Interactions Tweet Intereactions
-
Clicks Clicks
-
Impressions Impressions
2nd STEP: Upload your Tableau workbook file
On LinPack-for-Tableau.com, select 'create dashboard from template: Twitter Ads' and upload your Tableau workbook (note: your data is NOT uploaded).
72 Dashboard Templates
- Predefined (and customizable) KPIs
- Predefined DataViz
▶ Transverse Functions
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▶ Specific to a Business Sector
▶ Specific to a Data Source
3rd STEP: Map your attributes
Map the attributes of your workbook on the attributes of the template.
Finally, click 'Confirm & Download'... and your Twitter Ads dashboard is already downloading :-)
Open the Tableau workbook file you received, it will automatically reconnect to your data sources.
Your Twitter Ads dashboard is now ready to be used or customized!
