CPA (Cost per Action) [Twitter Ads]

KPI CPA (Cost per Action)

Description Average Cost per Tweet Interaction

Calculation Total CostDivided byTotal Tweet Interactions

KPI Colorred_blue_diverging_10_0

Variance Colororange_blue_diverging_10_0

Format Currency

Positive Values #,##0.00

Negative Values (#,##0.00)

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