CTR (Click-Through-Rate) [Twitter Ads]

KPI CTR (Click-Through-Rate)

Description Click Through Rate: Total Clicks / Total Impressions

Calculation Total ClicksDivided byTotal Impressions

KPI Colorred_green_diverging_10_0

Variance Colororange_blue_diverging_10_0

Format Percentage

Positive Values 0.00%

Negative Values (0.00%)

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