LTR (Lead-Through-Rate) [Twitter Ads]

KPI LTR (Lead-Through-Rate)

Description Lead Through Rate: Total Website Leads / Total Link Clicks

Calculation Total LeadsDivided byTotal Clicks

KPI Colorred_green_diverging_10_0

Variance Colororange_blue_diverging_10_0

Format Percentage

Positive Values 0.00%

Negative Values (0.00%)

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