dashboard template for tableau on Marketing Digital Marketing Web Traffic cockpit

Required Attributes

To get your Web Traffic dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):

  • date
    Date Reference date (Date used for time-series analysis)
  • string
    Channel Grouping The default channel grouping that is chared within the View (Profile)
  • string
    Device Category The type of device: desktop, tablet, or mobile
  • string
    Page Title The title of the page
  • string
    Country The countries of users
  • string
    City The cities of users
  • string
    Source / Medium Traffic Source
  • numeric
    PageViews The total number of pageviews for your property
  • numeric
    Unique PageViews The number of different (unique) pages within a session
  • numeric
    Sessions The total number of sessions
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property
  • numeric
    Exits The number of exits from our property
  • numeric
    Time on Page How long a user spent on a particular page in seconds
  • numeric
    Page Load Time Total page load time in milliseconds

KPIs

Your Web Traffic dashboard will contain 11 KPIs

Dashboard Pages & Data Visualizations

Your Web Traffic dashboard will contain 8 pages

Home

Web Traffic Home

Web Traffic Home
Web Traffic HomeWeb Traffic Home
Get a Home Page for your Web Traffic dashboard

Cockpit

Web Traffic Cockpit

Web Traffic Cockpit
Web Traffic CockpitWeb Traffic Cockpit
Get a clear picture on your web site traffic: What is the performance of our Web Traffic? Which channels bring us the most sessions? What are the referral sites that send us the most traffic? Where does our traffic come from? What are the most visited pages?

Web Traffic Top Performers

Web Traffic Top Performers
Web Traffic Top PerformersWeb Traffic Top Performers
Get an instant understanding of your top Web Traffic performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

Top 4 KPIs Trends (MTD/YTD)
Top 4 KPIs Trends (MTD/YTD)Top 4 KPIs Trends (MTD/YTD)
Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Web Traffic Analytics

Web Traffic Acquisition

Web Traffic Acquisition
Web Traffic AcquisitionWeb Traffic Acquisition
Visualize which channels and sources are driving your web traffic: Which channels bring us the most sessions? What are the sources of traffic?

Top Pages

Top Pages
Top PagesTop Pages
How efficient are our top visited pages?

Behavioral Analytics

Web Traffic Adhoc Analysis

Web Traffic Adhoc Analysis
Web Traffic Adhoc AnalysisWeb Traffic Adhoc Analysis
Perform simple ad-hoc analysis on your Web Traffic data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

GeoAnalytics

Web Traffic City Analysis

Web Traffic City Analysis
Web Traffic City AnalysisWeb Traffic City Analysis
Visualize the performance of any of your Web Traffic KPIs, at City level

Creating your WEB TRAFFIC dashboard Step-by-Step

You want to get a clear understanding on your Web Traffic results? You want to build a Tableau dashboard to better understand your Web Traffic data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Web Traffic data in less than 5 minutes!

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Web Traffic data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

  • date
    Date Reference date (Date used for time-series analysis)
  • string
    Channel Grouping The default channel grouping that is chared within the View (Profile)
  • string
    Device Category The type of device: desktop, tablet, or mobile
  • string
    Page Title The title of the page
  • string
    Country The countries of users
  • string
    City The cities of users
  • string
    Source / Medium Traffic Source
  • numeric
    PageViews The total number of pageviews for your property
  • numeric
    Unique PageViews The number of different (unique) pages within a session
  • numeric
    Sessions The total number of sessions
  • numeric
    Bounces The total number of single page (or single engagement hit) sessions for your property
  • numeric
    Exits The number of exits from our property
  • numeric
    Time on Page How long a user spent on a particular page in seconds
  • numeric
    Page Load Time Total page load time in milliseconds

2nd STEP: Upload your Tableau workbook file

On LinPack-for-Tableau.com, select 'create dashboard from template: Web Traffic' and upload your Tableau workbook (note: your data is NOT uploaded).

3rd STEP: Map your attributes

Map the attributes of your workbook on the attributes of the template.

Finally, click 'Confirm & Download'... and your Web Traffic dashboard is already downloading :-)

Open the Tableau workbook file you received, it will automatically reconnect to your data sources.

Your Web Traffic dashboard is now ready to be used or customized!


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