Business dashboard template: WEB TRAFFIC

dashboard template for tableau on Marketing Digital Marketing Web Traffic cockpit

Providea workbookcontaining at least14 attributes

Geta ready-to-use,best-in-marketWEB TRAFFIC dashboard

Web Traffic Home

Get a Home Page for your Web Traffic dashboard

Web Traffic Cockpit

Get a clear picture on your web site traffic: What is the performance of our Web Traffic? Which channels bring us the most sessions? What are the referral sites that send us the most traffic? Where does our traffic come from? What are the most visited pages?

Web Traffic Top Performers

Get an instant understanding of your top Web Traffic performers: current, mid and long term performance

Web Traffic Acquisition

Visualize which channels and sources are driving your web traffic: Which channels bring us the most sessions? What are the sources of traffic?

14 required attributes

Date
Channel Grouping
Device Category
Page Title
Country
City
Source / Medium
PageViews
Unique PageViews
Sessions
Bounces
Exits
Time on Page
Page Load Time
...add your own attributes!

11 KPIs

8 dashboard pages

Required Attributes

To get your Web Traffic dashboard, you need to provide a Tableau workbook file with (at least) the following 5 attributes (the name of your attributes can differ):

Date Reference date (Date used for time-series analysis)
Channel Grouping The default channel grouping that is chared within the View (Profile)
Device Category The type of device: desktop, tablet, or mobile
Page Title The title of the page
Country The countries of users
City The cities of users
Source / Medium Traffic Source
PageViews The total number of pageviews for your property
Unique PageViews The number of different (unique) pages within a session
Sessions The total number of sessions
Bounces The total number of single page (or single engagement hit) sessions for your property
Exits The number of exits from our property
Time on Page How long a user spent on a particular page in seconds
Page Load Time Total page load time in milliseconds

KPIs

Your Web Traffic dashboard will contain 11 KPIs

Total SessionsTotal number of sessions
Session DurationAverage duration per Session (s)
Total PageviewsTotal number of pageviews
Avg PageviewsTotal of pageviews per session
Avg Time on PageAverage time spent on a page (s)
Total Unique PageviewsTotal number of pageviews
Avg Unique PageviewsTotal of pageviews per session
Total BouncesTotal number of bounces
Bounce %Bounce rate
Page Exits %Page exits rate
Page Load TimeAverage page load time

Dashboard Pages & Data Visualizations

Your Web Traffic dashboard will contain 8 pages

Home

Web Traffic Home

Get a Home Page for your Web Traffic dashboard

Cockpit

Web Traffic Cockpit

Web Traffic Top Performers

Get an instant understanding of your top Web Traffic performers: current, mid and long term performance

Top 4 KPIs Trends (MTD/YTD)

Visualize how your Performance is evolving (Month-to-Date and Year-to-Date)

Web Traffic Analytics

Web Traffic Acquisition

Visualize which channels and sources are driving your web traffic: Which channels bring us the most sessions? What are the sources of traffic?

Top Pages

How efficient are our top visited pages?

Behavioral Analytics

Web Traffic Adhoc Analysis

Perform simple ad-hoc analysis on your Web Traffic data set: analyze any of your KPIs across any dimension (trends, distribution and pareto analysis)

GeoAnalytics

Web Traffic City Analysis

Visualize the performance of any of your Web Traffic KPIs, at City level

Creating your WEB TRAFFIC dashboard Step-by-Step

You want to get a clear understanding on your Web Traffic results? You want to build a Tableau dashboard to better understand your Web Traffic data?

Using LinPack-for-Tableau.com, you can generate an eye-catching, fit-for-purpose Tableau Dashboard on your Web Traffic data in less than 5 minutes!

Web Traffic dashboard Live Demo

1st STEP: Create the initial Tableau workbook file

Create a Tableau workbook in which you map your Web Traffic data (whether it comes from: ERP, database, Excel, CSV file...)

You must retrieve at least the following attributes (it is ok if the names don't match, and it is better to add additional attributes to analyze):

Date Reference date (Date used for time-series analysis)
Channel Grouping The default channel grouping that is chared within the View (Profile)
Device Category The type of device: desktop, tablet, or mobile
Page Title The title of the page
Country The countries of users
City The cities of users
Source / Medium Traffic Source
PageViews The total number of pageviews for your property
Unique PageViews The number of different (unique) pages within a session
Sessions The total number of sessions
Bounces The total number of single page (or single engagement hit) sessions for your property
Exits The number of exits from our property
Time on Page How long a user spent on a particular page in seconds
Page Load Time Total page load time in milliseconds